Jewelry Evaluator - Launch Strategy

Research completed: 2025-01-05

TL;DR - Top 5 Actions This Week

1. Join r/EngagementRings + PriceScope - Answer pricing questions genuinely. NO product mentions for 2-3 weeks. Build reputation first.

2. Create demo GIF - Show extension analyzing a real eBay/Etsy listing. Powers entire launch.

3. Set up Product Hunt teaser - Start collecting followers. Schedule Sunday launch in 4-6 weeks.

4. Submit to 20+ directories - AlternativeTo, BetaList, SaaSHub. Build domain authority.

5. Reach out to 5 micro-influencers - Thrift/deals YouTubers (5K-50K followers). Offer free premium for honest review.

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Where Your Buyers Hang Out

High Priority - Reddit

Community	Size	Why
r/EngagementRings	256K+	Active pricing questions, high intent
r/jewelry	Active	General jewelry discussions
r/ThriftStoreHauls	Large	Secondhand finds, value-conscious
r/Diamonds	Active	Diamond pricing questions
r/frugal	Very large	Value-conscious shoppers

Approach: Genuine participation 2-3 weeks before ANY mention of your tool. Answer "is this a good deal?" posts with detailed breakdowns.

High Priority - Forums

PriceScope (pricescope.com/community/)

• 271K threads, 6M posts, 133K members
• THE premier diamond/jewelry community
• Strict no-sales policy - build reputation first (30+ days)
• Users actively discuss pricing and deal analysis

Medium Priority - Facebook Groups

• Estate jewelry buying/selling groups
• Vintage jewelry collectors
• Lab-grown diamond discussions
• Local buy/sell jewelry groups

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Launch Channels

Product Hunt (Critical)

Key facts:

• Only 10% get featured now (algorithm changed 2024)
• First 4 hours are critical for momentum
• Launch on Sunday (less competition, better shot at #1)
• Self-hunting works (60% of successful launches)

Expected results if featured:

• 1,000-5,000 visitors
• 10-150 signups
• DR 91 backlink

Assets needed:

• GIF showing extension on real eBay/Etsy listing
• Clear privacy angle in tagline
• Teaser page 2-4 weeks before

Chrome Web Store SEO

Keywords to target:

• jewelry price checker
• jewelry deal evaluator
• gold jewelry value calculator
• diamond price comparison
• is this jewelry worth it

Optimize:

• Title with primary keywords
• Description with use-cases (eBay, Etsy, FB Marketplace)
• Get 5-10 reviews before major push

Directory Submissions

Submit to 100+ to build domain rating from 0 → 30+ within weeks:

• AlternativeTo
• BetaList
• SaaSHub
• StartupStash
• ProductHunt
• LaunchDirectories list

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Messaging That Works

Value Props (in order)

1. "Know the material value before you buy"
2. "Your data never leaves your browser"
3. "Is it gold value or gold-plated markup?"
4. "3 free analyses daily - no commitment"

Pain Points to Hit

• Fear of overpaying online
• Uncertainty about material quality vs price
• No easy way to verify if "deal" is real
• Privacy concerns with jewelry photo services

Platform-Specific Angles

Platform	Messaging
eBay buyers	"Check the deal before you bid"
Engagement rings	"Biggest purchase of your life - verify first"
Thrifters/estate	"Find the hidden gems, skip the overpriced"

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Influencer Strategy (Low Cost)

Target Profiles

• Jewelry thrifters/resellers (5K-50K followers)
• Estate sale content creators
• "Deals and steals" lifestyle influencers
• Frugal living content creators
• Engagement ring shopping vloggers

Outreach Approach

1. Offer free premium access
2. Provide unique affiliate code
3. No obligation if they don't like it
4. Focus on educational content, not hard sell

YouTube Collab Ideas

• "I tested AI on 10 eBay jewelry listings - here's what happened"
• "Are these vintage jewelry 'deals' actually worth it?"
• "How to spot overpriced jewelry online (using AI)"

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Content Strategy

Blog Posts (SEO)

1. "How to Calculate the True Value of Gold Jewelry"
2. "eBay Jewelry: How to Spot Overpriced Listings"
3. "Lab-Grown vs Natural Diamonds: Pricing Breakdown"
4. "Estate Jewelry Pricing Guide: What's Actually Worth It"

Ongoing Content

• Weekly "Deal or No Deal" Reddit posts
• Before/after analyses (shareable)
• User success stories

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Timeline

Pre-Launch (Weeks 1-6)

Week 1-2:

• [ ] Landing page with email capture
• [ ] Product Hunt teaser page
• [ ] Start Reddit/PriceScope participation (genuine only)
• [ ] Submit to 20-30 directories

Week 3-4:

• [ ] 3 foundational blog posts
• [ ] Demo video/GIF
• [ ] Continue community engagement
• [ ] Reach out to 5-10 micro-influencers

Week 5-6:

• [ ] Gather beta reviews for Chrome Web Store
• [ ] Finalize Product Hunt assets
• [ ] Notify email list
• [ ] Schedule Sunday launch

Launch Week

Sunday:

• [ ] Product Hunt live (12:01 AM PT)
• [ ] Email list + personal network
• [ ] Reddit posts (where allowed, with value)
• [ ] Monitor all PH comments

Post-Launch (Weeks 1-4)

• Weekly deal analysis content
• User feedback implementation
• YouTube creator outreach
• Iterate Chrome Web Store listing

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Budget Priority Matrix

Do First (Free)

Action	Impact
Reddit engagement	High - direct buyer access
PriceScope participation	High - serious buyers
Product Hunt launch	High - 1,000+ visitors
Chrome Web Store SEO	High - discoverability
Directory submissions	Medium-High - backlinks
Demo GIF	High - conversion driver

Do Second (Free/Cheap)

Action	Impact
Blog content	Medium - SEO long-term
Micro-influencer outreach	Medium-High
Email list	Medium - owned audience

Later (With Revenue)

Action	Cost
YouTube sponsorships	$100-500+
Chrome Web Store ads	Variable
Affiliate program	25-30% rev share

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Success Metrics

Launch (Week 1-4)

• Chrome Web Store installs
• Product Hunt ranking
• Traffic sources
• Email signups

Growth (Month 2-6)

• Daily/weekly active users
• Free-to-paid conversion (target: 5-15%)
• Chrome rating (target: 4.5+)
• Organic search growth

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Case Study Benchmarks

Extension	Result	Key Tactic
RatePunk (price comparison)	3,000+ installs fast	Micro-influencers + communities
Tailscan	$30K ARR	Demo video (22K views)
CloudHQ	14% free-to-paid	Hyper-specific niche tools
GMass	$5.4M/year	Solve one problem well

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Research source: Deep research agent, 2025-01-05