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Product Ideas Backlog
Validation Framework
Each idea gets scored before month assignment:
| Criterion | Score | What we're measuring |
|---|---|---|
| Competition | 1-5 | 1=Red ocean, 5=Blue ocean or clear differentiator |
| Willingness to Pay | 1-5 | 1=Free alternatives dominate, 5=Proven spending |
| Feasibility | 1-5 | 1=Needs team/months, 5=Solo-shippable in 2-3 weeks |
| Privacy Angle | 1-5 | 1=Weak fit, 5=Privacy IS the product |
| Personal Interest | 1-5 | 1=Meh, 5=Would use it myself |
Total Score: Sum of all (max 25) Priority Threshold: 18+ = strong candidate, 15-17 = consider, <15 = backlog
Committed (In Progress)
Jewelry Evaluator (Chrome Extension)
- Status: Core MVP functional, freemium gating + Stripe pending
- Problem: People can't quickly assess jewelry value/authenticity. Appraisals cost $50-150.
- Solution: Chrome extension using Gemini Nano for on-device analysis. Privacy-preserving.
- Revenue: Freemium - $19.99/year or $3.99/month Premium
- Projection: Year 1: $3K, Year 3: $45K, Year 5: $150K (at 3% conversion)
- Validation:
[x] Scored
| Criterion | Score | Notes |
|---|---|---|
| Competition | 5/5 | No direct competitors, novel on-device AI approach |
| Willingness to Pay | 4/5 | High-value decisions, appraisals cost $50-150 |
| Feasibility | 4/5 | MVP working, freemium is incremental work |
| Privacy Angle | 5/5 | On-device AI IS the product differentiator |
| Personal Interest | 4/5 | Interesting tech, clear business model |
| Total | 22/25 | Strong candidate ✅ |
flock.spot
- Status: App 80% complete, background location blocker being solved
- Problem: Life360 (80M users) sells family location data to brokers, lawsuits ongoing
- Solution: E2E encrypted location sharing via Nostr protocol (NIP-44, Cure53 audited)
- Revenue: €4.99/month or €49/year per family (no free tier)
- Projection: Year 1: €1M ARR target (20K families)
- Blocker: iOS background location when force-quit (rolling geofence solution in progress)
- Validation:
[x] Scored
| Criterion | Score | Notes |
|---|---|---|
| Competition | 4/5 | Life360 dominant but privacy scandals create opening |
| Willingness to Pay | 4/5 | Parents pay for safety, €4.99 < Life360's €8-25 |
| Feasibility | 3/5 | App 80% done, background location is hard iOS problem |
| Privacy Angle | 5/5 | Privacy IS the entire product, Nostr = decentralized |
| Personal Interest | 4/5 | Solving real privacy problem |
| Total | 20/25 | Strong candidate, feasibility risk manageable ✅ |
Cycle Tracker (Flo competitor)
- Status: Idea, Mar 2025 target
- Problem: Period tracking apps have terrible privacy (selling intimate health data)
- Solution: Local-first cycle tracking, no cloud required
- Revenue: One-time purchase or subscription
- Validation:
[ ] Needs scoring
Backlog (Unvalidated)
VaultNote
- Problem: Note apps sync to cloud, privacy risk
- Solution: E2E encrypted notes with optional self-destruct
- Revenue: Freemium
- Validation:
[ ] Not started
PrivacyDNS
- Problem: Family DNS filtering requires technical setup
- Solution: Easy family-friendly DNS with simple dashboard
- Revenue: $3/mo subscription
- Validation:
[ ] Not started
FormShield
- Problem: Form builders (Typeform, Google Forms) track everything
- Solution: Privacy-preserving form builder, no tracking pixels
- Revenue: Per-form or subscription
- Validation:
[ ] Not started
ReceiptVault
- Problem: Receipt apps upload your purchase history to cloud
- Solution: Local-first receipt scanning and organization
- Revenue: One-time $9
- Validation:
[ ] Not started
MeetingCost Calculator
- Problem: Meetings waste money, no one quantifies it
- Solution: Browser extension showing live meeting cost
- Revenue: Freemium (free personal, paid team features)
- Validation:
[ ] Not started
SimplePass (Family Password Sharing)
- Problem: 1Password too complex for non-tech families
- Solution: Dead-simple shared passwords for families
- Revenue: $2/mo
- Validation:
[ ] Not started
PetHealth
- Problem: Pet health apps have same privacy issues as human health apps
- Solution: Privacy-first pet health/vet visit tracker
- Revenue: Freemium
- Validation:
[ ] Not started
GiftRadar
- Problem: Wishlists scattered, registries sell your data
- Solution: Privacy-first wishlist aggregator
- Revenue: Affiliate (ethical) or subscription
- Validation:
[ ] Not started
YearInPrivacy
- Problem: People don't know how exposed their data is
- Solution: Annual privacy audit tool with actionable report
- Revenue: One-time $5
- Validation:
[ ] Not started
Idea Parking Lot
Raw ideas not yet fleshed out:
- Privacy-focused baby tracker (feeding, sleep, diapers)
- Local-first habit tracker
- E2E encrypted family calendar
- Privacy screen time tracker for kids
- Secure document sharing (alternative to DocuSign for simple cases)
- Privacy-first QR code generator (no tracking)
- Local bookmark manager with full-text search
Validated & Rejected
(Ideas we researched and decided against, with reasons)
None yet.
Validation Research Template
When validating an idea, research:
markdown
### [Product Name] - Validation Research
**Date**: YYYY-MM-DD
#### Competition Analysis
- **Direct competitors**: [List main players]
- **Their pricing**: [What do they charge]
- **Their weaknesses**: [Where they fall short]
- **Our differentiator**: [Why we'd win]
- **Score**: X/5
#### Willingness to Pay
- **Evidence of spending**: [Are people paying for similar?]
- **Price sensitivity**: [What would they pay?]
- **Target segment**: [Who specifically?]
- **Score**: X/5
#### Feasibility
- **Core technical challenges**: [What's hard?]
- **Estimated dev time**: [Weeks to MVP]
- **Dependencies**: [APIs, app stores, etc.]
- **Score**: X/5
#### Privacy Angle
- **Privacy problem severity**: [How bad is current state?]
- **Privacy as differentiator**: [Is this a selling point?]
- **Score**: X/5
#### Personal Interest
- **Would I use this?**: [Yes/No/Maybe]
- **Domain knowledge**: [Do I understand the users?]
- **Score**: X/5
#### Total Score: XX/25
#### Recommendation: [Strong candidate / Consider / Pass]